A New Chapter

Since i started this amazing journey of blogging, I’ve always wanted to be on my own. Now finally, several years after jumping from portal to portal, contract to contract, I am finally breaking free and taking the reigns on my own. I never wanted to do something half good, which I many times felt when being forced to update my blog. Therefore I will only deliver the best from now on.

ReduxSquad is my new playground, you could say a new start of something great after this roller coaster I’ve been on. I decided that byfia wasn’t me, it didn’t feel right. Redux Squad did. (Redux actually means that you will take something old and bring it back, in my case, a dream of doing this all on my own grounds). You will find an assortment of my older posts that I’ve imported from my old blog. I feel that the content meets the standard that I want on this blog.

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Walktrendy Giveaway // Win a summer dress


In collaboration with Walktrendy I am giving away this super cute summer dress to one lucky winner! The dress is available in Black, Red and Blue (you can find it here)

How to enter:
1.Register on
2.Leave a comment under this post with your registered email address.

(For an extra point like me on Facebook LINK)

Competition ends May 10th and requires at least 100 entries. Good luck!

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News // Alexander Wang

Since the H&M Collaboration I have grown very fond of Alexander Wang, especially his bags! I treated myself for christmas with one from him that I absolutely adore and do not regret buying for one second even if it costed me all the christmas money that I got!

There is always news coming out but these two i like particularly and wouldn’t mind adding to my own bag collection.45261610GK_12_n_aAlexander Wang Prisma Envelope Sling

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Beauty, Collaboratons, Makeup

NEW Tarte Showstopper Clay Palette

So, in the blogger package for Coachella I also received some makeup, one of the things I got is the New Showstopper Clay Palette from Tarte Cosmetics*. The palette is a part of Tarte’s summer collection and comes in a limited edition. It has just dropped in stores and you can find it online at Ulta and Sephora! ($38)

The packgin is the oh so famous large disc palette which have a deep purple faux snake skin print on the lid with a golden edge, and of course, it also has a huge mirror inside.  The formula is infused with the Tarte Amazonian Clay which makes the makeup fade-free and perfect for creating those camera-ready looks!

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Swimwear 2015

Summer is upon us, and here in LA we are already ahead of the rest of the world by hitting the beaches in style this season. The swimwear trends are hotter then ever and wearing the right bikini or suit to the beach, or even to a poolparty can be the only thing you need to nail the outfit.

The SS15 collections are just starting to hit the stores from our favorite brands and designers and I’ve decided to share some of my favorites with you.

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